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KitchenAid Glassholder
KitchenAid Glassholder
KitchenAid Glassholder
KitchenAid Glassholder
2019

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KitchenAid Glassholder

Wine rack

Whirlpool EMEA S.p.A.

KitchenAid's new foldable wine rack gives consumers a wide range of flexibility in usage. Four types of stem glasses can be accommodated with different heights and shapes, such as Riesling, Champagne and Burgundy glasses. Equipped with the iconic KitchenAid medallion, the rack can be seen as an individual object that enhances KitchenAid's unique brand experience. With its simple and meticulously crafted appearance, the rack can even stand on its own outside the dishwasher cavity as a wineglass display, placed on kitchen countertops or tabletops as a 'pride piece'. When folded, the rack is flattened to a 55mm depth and can be easily stored.

Date of Launch
2019
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

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