KitchenAid Glassholder

Wine rack

KitchenAid's new foldable wine rack gives consumers a wide range of flexibility in usage. Four types of stem glasses can be accommodated with different heights and shapes, such as Riesling, Champagne and Burgundy glasses. Equipped with the iconic KitchenAid medallion, the rack can be seen as an individual object that enhances KitchenAid's unique brand experience. With its simple and meticulously crafted appearance, the rack can even stand on its own outside the dishwasher cavity as a wineglass display, placed on kitchen countertops or tabletops as a 'pride piece'. When folded, the rack is flattened to a 55mm depth and can be easily stored.

Client / Manufacturer

Whirlpool EMEA S.p.A.

Pero (MI), IT

Designer

Global Consumer Design EMEA

Biandronno, IT