KKL Luzern
KKL Luzern
KKL Luzern
KKL Luzern


KKL Luzern

Rebranding and corporate design

In its some 20 years of history, the KKL Lucerne has successfully advanced to become one of Europe‘s most renowned concert halls. But in the meantime, the world has changed. KKL felt it needed a rebranding to stand out in these information-saturated times so that it could present its best side at any given touchpoint. The new KKL Lucerne logo is fully responsive and can adapt to its context. The redesign's new key visual, the sound wave, adapts to its surroundings as well, translating music into movement and form in real time.

Client / Manufacturer

KKL Luzern Management AG

Luzern, CH
Process AG

Process AG

Zurich, CH
Date of Launch
Development Time
13 - 24 months
Target Regions
Asia, Europe, Specific country/region: Switzerland
Target Groups
Consumer / User, Trade / Industry