K.K.ORCHARD - Sweet Potato Tea
Tea packaging
K.K. ORCHARD
The core idea of this design is the image of a sunrise, conveyed through the three main colors of purple, blue, and orange. This palette is used in the illustrations of sweet potatoes, sunlight, water, and tea leaves to express the essence of the product. Unlike past versions, the outer packaging here is a square box, which is easy to stack and creates a strong visual impact through various combinations of the different box sides, illustrations, and colors.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User