klamauk° universe
Record label
klamauk° is an independent record label. Their music is part of the lifestyle of a new generation of young people. To give our label a unique visual identity, we took a close look at their way of living and their attitudes. This inspired us to invent a whole parallel universe with interesting characters, mystical figures and futuristic inventions. All brought to life in a unique illustration style on album covers, posters, magazines, online – and at events in clubs where an interactive stage design breathes life into the klamauk° universe.
Date of Launch
2014
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User