Klar Parat Start Up

Entrepreneurship platform branding.

YdePlus brought a breath of fresh air into Horsens Municipality and developed a confident and approachable brand design for their Start-Up platform Klar-Parat-Start-Up. The brand design creates a higher visibility within the community. It meets the target group at eye-level. With its imperfect and playful approach and with an easy going, down to earth, and encouraging tone of voice, it speaks directly to the ambitious audience of young entrepreneurs. The design removes inhibitions and invites to get in touch with the municipality, to pick up a Start-Up kit, to ignite a snowball effect, and to successfully expand start-up business networks.

Client / Manufacturer

Horsens Kommune

Horsens, DK

Design

YdePlus

Horsens, DKJesper Yde, Christian Blau, Malik Hertzum-Hendriksen, Charlotte Boldholdt, Helene Louisa Forsdahl, Christian Wibe-Marker