













Klärschilf
Website and Brochure
THE PAULY GROUP GmbH & Co. KG
Klärschilf turns sewage treatment plants into climate plants for the planet. The brand stands for a natural, energy-saving technology that dewaters sludge using reed and sunlight instead of machinery. Machbar developed the complete transformation — from strategy and naming to corporate and digital design — creating a brand that unites ecology, technology, and social responsibility in one clear, poetic identity.
Client / ManufacturerDesign
THE PAULY GROUP GmbH & Co. KG
Neu-Eichenberg, Lower Saxony, DEMachbar GmbH
Kassel, DEClemens Camphausen, Daniel Barthelme, Guillaume Gazeau, Vanessa Arend, Christoph Armbrecht, Marlo Santori Domin, Tom KaiserDate of Launch
2025
Target Regions
Europe
Target Groups
Consumers / Users, Public Sector / Government, Trade / Industry