Klöpferholz
Corporate Design
The new corporate identity for the Klöpfer lumber trade group focuses on the material itself: the lumber, which is usually seen in the suppliers warehouse as a stack of boards. Derived from the brand name, the logo shows an abstract K made of wooden boards. The high quality of the products and services is expressed by the choice of a saturated dark brown. Because the Klöpfer group has 22 locations, in which it operates in part under different names, we developed a modular logo system. In communicative and spatial applications, the logo is expanded into a banderole.
Client / ManufacturerDesign
Klöpferholz GmbH & Co. KG
Garching bei München, DE