Kodex

Brand Relaunch

Kodex is the first ETF brand in Korea, launched in 2002 by Samsung Asset Management. On its 20th anniversary, the brand is redesigned to lay the groundwork for becoming a global brand beyond the domestic market. The new logo was inspired by two travel-related symbols: hot air balloon and map pointer, which represents the growth of investors' asset and their goal achievement. This colorful visual language of Kodex builds customer's anticipation for their journey of investing, which will be filled with enjoyable experiences, like a colorful hot air balloon traveling through the sky, just like the brand's slogan: Become the Way Everyone Love.