KOLON Badge Campaign

Communication Campaign

Kolon annually designs and shares a new badge encapsulating Kolon's latest corporate values. This badge has become a symbol of Kolon's philosophy and culture, evolving over a decade to represent the essence of Kolon. Inspired by the badge design, this campaign saw the participation of group affiliates in showcasing a variety of products, including laptop bags, magazines, golf balls, mugs, T-shirts, and even traditional Korean game "Yutnori." The "Kolon Badge Campaign" instilled a common goal in over 20,000 employees both domestically and internationally through its witty design approach.

Client / Manufacturer

KOLON CORPORATION

Gwacheon-si, KR

Design

KORNERSTONE CREATIVE

Gangseo-gu, Seoul, KRJinho Choi, Taesung Son, Sujin Jeong, Sohee Song