KOLON MALL Brand Identity Development

Fashion E-commerce Platform

KOLON MALL, originally an online platform for KOLON FnC, offers diverse products and cultural content, including fashion, beauty, and living items through partnerships with top brands. However, it was often seen as a KOLON-exclusive platform, limiting its competitiveness in a market driven by diverse brand curation. To reshape this perception, the project aimed to redefine KOLON MALL’s identity and create a consistent experience across all touchpoints. As consumer preferences shift toward self-indulgence and unique experiences, KOLON MALL sought to evolve into a lifestyle platform, offering daily inspiration and enhancing quality of life.