KOMBUCHA (TEA ROAD)
Beverage packaging
Kombucha is a fermented beverage. The TEA ROAD brand's version is packaged in a glass bottle with an antique feel. The brand's mission is to “Introduce tea cultures from all over the world.” The neck of the bottle is embossed the TEA ROAD name in the style of a wax seal. The bottle itself is amber-colored, which is both practical (sediment collects at the bottom) as well as luxurious in look. The labels feature ethnic and colorful patterns that are a nod to the exotic flair of Korea. In contrast, the modern font expresses the originality of the product while keeping the design in balance.
Date of Launch
2019
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User