Konny
Brand Identity Renewal / Packaging
Konny by ErinKonny is a parenting lifestyle brand that makes a comprehensive lineup of parenting products starting with baby carriers. Due to the absence of an identity system, Konny had to newly develop and apply design elements every time a product was developed, which caused great damage to the consistency of the brand. Accordingly, we developed a brand design that reestablishes the values that Konny wants to convey and delivers to customers through a consistent visual system. Using the new identity system, the Konny team can effectively and consistently develop its brand content and customers have a better overall understanding of the brand value.
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
North America, Asia
Target Groups
Consumers / Users