Konny

Brand Identity Renewal / Packaging

Konny is a parenting lifestyle brand that makes a comprehensive lineup of parenting products starting with baby carriers. Due to the absence of an identity system, Konny had to newly develop and apply design elements every time a product was developed, which caused great damage to the consistency of the brand. Accordingly, we developed a brand design that reestablishes the values that Konny wants to convey and delivers to customers through a consistent visual system. Using the new identity system, the Konny team can effectively and consistently develop its brand content and customers have a better overall understanding of the brand value.