KOREA NATIONAL OPERA CI

Brand design

One of the main keywords that define opera is “harmonization”; the harmonization of people, music and stage. With that in mind, our goal in creating Korea National Opera’s new identity was to visualize opera’s classy beauty and captivating energy as well as expressing Korea’s national identity simultaneously. G-clef was chosen as the main visual motif, because of its musical representation and embracing shape. The line-shape was 3-dimensionally redrawn to express opera’s powerfully enchanting charm. The infinitely connected lines and the red-blue color harmony represent Taegeuk’s (that means the concept of “Yin” and “Yang”) fundamentals and philosophy.