Korean Craft Liquor
Liquor packagingShinsegae Department Stores Shinsegae Design Division
Korean Craft Liquor renewal project was a design to flourish the craft liquor market in Korea. Korean Craft Liquor contains various tastes and flavors. However, its identity was not as much recognized as wine or Japanese sake. The overall design was renewed to maintain the tradition and features of liquor and to build up a single representative identity. Bottles were designed to reflect the features of each bottle: rice wine, fruit liquor and distilled liquor. The main graphic motifs were set based on the manufacturing process and various ingredients. These motifs were modulated as elements of communication through consistent application.