kreaB – Tour de Création
Corporate Design / Key Visual
The association kreaB (Basel Creative Industry Alliance) was formed in January of 2016 as a grassroots advocacy organization for the creative sector in Basel. The creative industry in Basel is grouped into 13 sub-sectors whose interests are equally represented by kreaB. The kreaB logo elegantly integrates the number 13 by forming the capital B with the digits 1 and 3. The visual language used throughout the Tour de Création event plays on the different themes of the contributing sub-sectors: objects attributed to the work of different ateliers are conjoined, yet kept distinctive through different colors.
Client / ManufacturerDesign
kreaB Verband der Kreativwirtschaft Basel
Basel, CHSUAN Conceptual Design GmbH
Basel, CHDate of Launch
2016
Development Time
"up to 4 months"
Target Regions
Europe
Target Groups
Public Sector / Government, "Creative Industry"