KSA Ministry of Culture – Expo 2025 VR Experience
VR Experience
Capturing the ambition of a nation through a virtual reality journey that presents Saudi Arabia to the world with clarity, imagination, and emotional depth at Expo 2025 Osaka. The brief: to create an unforgettable and authentic VR experience that captures a nation at a crossroads – deeply rooted in its traditions yet boldly reimagining its future. Through immersive storytelling, cinematic world-building, and interactive design, the experience invites visitors to see Saudi Arabia through a new lens. The goal was clear: challenge perceptions, spark curiosity, and leave a lasting impression on a global stage.
Client / ManufacturerDesign
Ministry of Culture, Saudi Arabia
Riyadh, SAInterstate Creative Partners
London, GBDate of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Public Sector / Government, "Domestic & International Tourists, Students, Governments & International Organisations, Investors"