KT Genie TV

TV UX

[Next Generation of Watching TV] KT is a telecommunication provider and digital platform company. They have an old image coming from operator-oriented UXUI services. We retired the old image and adapted to today’s media market trends by adopting systems to offer advanced personalized experiences through the creation of a new media IPTV design. We think that the experience of the next generation of TV is a personalized experience that shows what I watched when I turn on the TV. Even It is possible to consume media flexibly through interactive experiences such as 'chatting while viewing media' and 'contextual nudge appearance of voice AI.'

Client / Manufacturer

KT

Seoul, KR

Design

PlusX

Seoul, KRSangwon Yu, Jaehoon Lee, Youjin Jeon, Kiwon Jang, Kihyun Kim, Minji Kwon, Jieun Im, Heewon Cho, Jimin Lim