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KT Genie TV
KT Genie TV
KT Genie TV
KT Genie TV
KT Genie TV
KT Genie TV
KT Genie TV
KT Genie TV
KT Genie TV
KT Genie TV
KT Genie TV
KT Genie TV
KT Genie TV
KT Genie TV
2023

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KT Genie TV

TV UX

KT

[Next Generation of Watching TV] KT is a telecommunication provider and digital platform company. They have an old image coming from operator-oriented UXUI services. We retired the old image and adapted to today’s media market trends by adopting systems to offer advanced personalized experiences through the creation of a new media IPTV design. We think that the experience of the next generation of TV is a personalized experience that shows what I watched when I turn on the TV. Even It is possible to consume media flexibly through interactive experiences such as 'chatting while viewing media' and 'contextual nudge appearance of voice AI.'

Client / Manufacturer
KT

KT

Seoul, KR
Design
PlusX

PlusX

Seoul, KRSangwon Yu, Jaehoon Lee, Youjin Jeon, Kiwon Jang, Kihyun Kim, Minji Kwon, Jieun Im, Heewon Cho, Jimin Lim
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

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