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KT GiGA Genie
KT GiGA Genie
KT GiGA Genie
KT GiGA Genie
KT GiGA Genie
KT GiGA Genie
KT GiGA Genie
KT GiGA Genie
KT GiGA Genie
KT GiGA Genie
KT GiGA Genie
KT GiGA Genie
KT GiGA Genie
KT GiGA Genie
2023

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KT GiGA Genie

AI Voice Assistant Brand Identity

KT

GiGA Genie is an interactive AI and Life Assistant developed by KT, one of the Korean telecommunication companies. Starting as a set-top box speaker in 2017, GiGA Genie has naturally settled in homes. It is now expanding throughout society by affecting every aspect of our lives including TV, mobile, hotel, and shopping. The symbol is an alphabet 'G' form, which reminds of a living fairy. The Voice Assistant with this symbol responds, moves, and communicates with the user in various ways. The new brand identity expresses an image of a companion that is always with the user anytime, anywhere, and helps convey its unique values and experiences.

Client / Manufacturer
KT

KT

Seoul, KR
Design
Huskyfox

Huskyfox

Seoul, KRDoohee Lee, Taehee Lee, Yonghyeok Shin, Iseo Park, Minsoo Kang, Lahyeon Kim
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

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