KT GiGA Genie

AI Voice Assistant Brand Identity

GiGA Genie is an interactive AI and Life Assistant developed by KT, one of the Korean telecommunication companies. Starting as a set-top box speaker in 2017, GiGA Genie has naturally settled in homes. It is now expanding throughout society by affecting every aspect of our lives including TV, mobile, hotel, and shopping. The symbol is an alphabet 'G' form, which reminds of a living fairy. The Voice Assistant with this symbol responds, moves, and communicates with the user in various ways. The new brand identity expresses an image of a companion that is always with the user anytime, anywhere, and helps convey its unique values and experiences.

Client / Manufacturer

KT

Seoul, KR

Design

Huskyfox

Seoul, KRDoohee Lee, Taehee Lee, Yonghyeok Shin, Iseo Park, Minsoo Kang, Lahyeon Kim