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UX Design system for KT Corporate products
KTSince 1981, KT has provided services in telecommunications, media, finance, and lifestyle. The KT UX Design System unifies these diverse services into a single, consistent customer experience. By redefining fragmented UI rules, design methods, and brand assets, KT established a unified UX standard across the organization. Reflecting the brand’s values of Trust and Innovation for Convenience, the system embodies the slogan “Seamless Flow,” creating experiences that connect naturally and evolve continuously toward a cohesive, future-ready journey.
Client / Manufacturer
Design

KT
Seoul, KR
KT
Seoul, KRSeunghyun Sung, Semi Keum, Heejin Lee, Jieun Kim, Soseon Lee, Wanho Lee, Kihyung Jang, Manho WonDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users