kt Wiz Pop-up Book
Pop-up bookkt (Korea Telecom)
"Burst of Magic" is a limited edition pop-up book for children that promotes kt Wiz, the new Korean professional baseball team launched in winter 2013. Faithful to the original video, "The Birth Story of Vic and Ddory", this seven-page pop-up book entertains throughout with visual and tactile engagement. The pop-up’s unique and imaginative format describes Vic’s and Ddory’s character in detail. New fans and even children who can’t yet read can participate in the story through the book’s tactile elements and moving parts. The antique and mystical cover effectively introduces and excites curiosity for the brand’s central themes: magic and wizardry.