KTM 990 RC8
The RC8 concept underlines the seriousness of KTM's transition from off-road to street bike manufacturer. With its powerful lines and extreme reduction down to the bare basics, the RC8 has no forerunners. It is a wild, emotional bike and a clear statement of KTM's future intentions on the road. The design is intended to polarize potential customers and generate an intensive identification with the product and hence, the brand. The systematically implemented visual language induces RC8 buyers to view other KTMs as "their" brand. At the core of the RC8 is its engine, which is the lightest in its class. The bike's compact dimensions, combined with its radically lowered center of gravity and optimized aerodynamics, allow for controlled, dynamic handling.