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KTO HARU
KTO HARU
2011

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KTO HARU

Microsite

Korea Tourism Organization

This interactive online campaign of the Korea Tourism Organization aims to attract people from China, Japan and other countries. The “KTO HARU” site includes interactive videos, souvenir videos and interesting information on Korea. It implements social network functions with the “An Unforgettable Day in Korea” concept. Ten popular Korean stars were cast for this interactive movie, telling fascinating stories that promote beautiful attractions and provide tour information. By collecting tags that appear on the screen, users can interact with the drama as they watch. They can then download a customized travel guide book and continue enjoying the microsite.

Client / Manufacturer

Korea Tourism Organization

Seoul, KR
Design
designfever

designfever

Seoul, KR
Cheil worldwide

Cheil worldwide

Seoul, KR

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