KUANZHAI Mineral water
Beverage packaging
Chengdu Kuanzhai Food Investment Co., Ltd.Chengdu is a city whose origin and destiny are intricately linked to water. Kuanzhai 321 natural spring water is drawn from a spring 321 meters beneath Longquan Mountain on the Chengdu Plain, from bedrock formed more than 100 million years ago. It is rich in the beneficial trace element strontium, which is so rare and precious that is called the “Giant Panda in Water”. The packaging is also unique and outstanding for its front and back-logo-imprinting technique and its giant panda pattern, reflecting both the precious rarity of strontium and the fact that Chengdu is home to the Giant Panda, China's national animal symbol.
Client / ManufacturerDesign
Chengdu Kuanzhai Food Investment Co., Ltd.
Chengdu, CNChengdu Kuanzhai Food Investment Co., Ltd.
Chengdu, CNDate of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User