KUKAN_Reading Mi

Bookstore, Retail

"Reading Mi" is a cultural concept bookstore founded by the "Yoyi Book" brand in 2014. Every store integrates reading, cultural creations, coffee, parent-child, social activities and other diversified formats together. The business positioning of "family / middle class" aims to provide a new cultural space for urban families. The design team pushed to create an introverted, holistic environment for this latest store. Under the warm background tones, different spatial functions are defined by a series of abstract book-flipping gestures.

Client / Manufacturer

Shenzhen Friendship Book City Co., Ltd.

Shenzhen, CN

Design

PANORAMA Design Group

Hong Kong, CNHorace Pan