Kumho Soloists Branding Project

Brand Identity Design

The Kumho Soloists BI breaks from the stiffness of classical music, focusing on 'Flexibility, Clarity, and Expandability.' It visually embodies the challenging identity of this unique chamber group, which gathers young virtuosos for growth and performance opportunities. The curved 'KS' symbol, inspired by dynamic movements, visualizes perfect ensemble. Deep navy and gold colors blend classical dignity with modern sensibility. A consistent design system, applicable across all media (posters, web, albums), firmly establishes the group's identity and offers audiences a fresh, integrated brand experience.