KUNZHONGYAO1381 branding design
Proprietary Chinese Medicines (PCMs)
This project is a brand and systematic packaging design for PCMs, created for KUNZHONGYAO 1381, the world's oldest pharmaceutical brand certified by Guinness.The packaging system has five categories for common diseases and chronic conditions among middle-aged and elderly users.Through innovative brand and packaging redesign, the PCMs system was transformed into an intuitive visual language,thereby offering modern solutions for consumer health.The overall design emphasizes the principles of color psychology, elder-oriented design,interactive experience and sustainable design,aiming to create a “user-friendly”and“easy-to-use” modern PCMs brand.
Client / ManufacturerDesign
KPC Pharmaceuticals,Inc.
Yunnan, CN37°Design
Hangzhou, CNYueren Zhang, Xiaojun Tu, Jianxin Ye, Yixuan Ma, Cong Ma, Junjie Ma, Jiahao Li, Yunwen Chen, Daili WeiKPC Pharmaceuticals,Inc.
Yunnan, CNYuan Huang, Tao Ren, Jialiang HanDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users, "Middle-aged and older persons aged 40 to 80"