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Strategic & Visual Rebranding for a foundation
KUTXA FUNDAZIOA
The project is a rebranding of Kutxa Fundazioa that modernizes its image to reconnect with the society of Gipuzkoa, especially with young people. It solves the loss of relevance of the brand and the existing confusion with Kutxabank. It restores the relevance of a historic entity by aligning it with new non-profit values. The main objective is to convey the dynamism and energy that make Gipuzkoa society and the Foundation unique.
Client / ManufacturerDesign
KUTXA FUNDAZIOA
GIPUZKOA, ESMOVE BRANDING
SAN SEBASTIAN, ESAne Garmendia, Patxi Fernández, Marisol Ruiz, Xabi Martinez de Arbulo, Amaia Ruiz, Asier Leoz, Paula Santamaría, Julian JimenezDate of Launch
2024
Target Regions
Europe
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government