Kweichow Moutai (Osaka World Expo)
Chinese Baijiu Packing
The product is based on the appearance of the China Pavilion at the Osaka World Expo and is a commemorative liquor used by the brand for this Expo. The packaging is made of environmentally friendly materials such as bamboo and metal. Bamboo is biodegradable, and the metal sleeve outside the bottle is engraved with the Analects. It can also be reused as a pen holder and desk lamp. The most unique way is to open the box, with a metal wine jar at the top that resembles a timeline and can rotate to open the box.
Client / ManufacturerDesign
Kweichow Moutai Co., Ltd.
RenHuai, CNGuizhou Moutai Chiew Import and Export Co., Ltd.
GuiYang, CNYuntao Zhang, Gengjie Zheng, Jiacen Xu, Shujie Yang, Mengyuan WangYing Song Brand Design(Shenzhen)Co., Ltd
ShenZhen, CNYingsong ChenDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users