KyoChon Philbang

restaurant

We create a space where we can make contact with the MZ generation and promote authenticity. The concept of "KyoChon Pilbang" was based on the essence of the brand, which is completed through the meticulous seasoning process that is often described as "the franchisees' wrists getting tired," a cultural space created based on the location of Itaewon, and a place that carries 30 years of heritage while promoting the chicken and beer culture at the heart of K-FOOD today. It inherited the spirit of the past "Pilbang," which served as a center for discussions on intellect and art, a space for discovering and researching ingredients, recipes.

Client / Manufacturer

Kyochon F&B

Seoul, KR

Design

nonespace

Seoul, KRShin Jung-bae, Kim Min-cheol, Shin Geon-seo, Seo Won-hee, Lee Yeon-jae, Kim Do-hwan