La Vie
Plant-based alternative meat
The brand universe for French food start-up La Vie takes a whole new route of communicating plant-based food by highlighting the company’s universal love for life. By questioning the mainstream conventions in the category, the result aims to revolutionise the perception of meat alternatives and unite vegans and meat lovers alike. La Vie brings attitude to the game. Packed with emotions and positive vibes, it shares smiles and cheers, both essential ingredients when you want to change the world. You can still be a rebel and change the world while being a good sport. Just the right attitude when you celebrate life.
Date of Launch
2021
Development Time
up to 6 Month
Target Regions
Europe
Target Groups
Consumers / Users