LAI SHI-GANG 919 Classic Liquor

Liquor packaging

Lai Shi-gang is the inheritor to a family liquor business that traces its foundation to Qing Dynasty (1636–1912). In 1929, Lai’s brothers rebuilt the family distillery. The hand-painted image of the distillery building is featured on the label. Inspired by newspapers from the Republic of China and Chinese Calligraphy, and using black and white classic color and advertising typesetting juxtaposed with traditional red seals, the label suggests the eras spanned by the product. Chinese liquor packaging rarely dares to use such a simple design and is mostly rich in color and motif stacking. Precisely because it uses a classic design, this packaging suggests the rich pedigree of the product.