LAIB UND SEELE
Brand relaunch
The corporate design for LAIB UND SEELE treads a fine line between tradecraft and lifestyle. While the values of the traditional baking trade are crystallized in the chunky, down-to-earth typography, the design uses intense colors to project a strong sense of contemporary lifestyle. Illustrative elements emphasize the artistic and creative facets of this skilled trade and round off the appetizing look. These design parameters are applied throughout the brands entire communications: interior design, media, uniforms, menus and packaging. Executed with great love to detail, the design effectively projects the brands values.
iF GOLD STATEMENT
With this entry, the soul is literally kneaded into the baked goods. Laib und Seele not only manages to convincingly present a very stringent corporate identity and authentic appearance, but also the emotions that are reflected here. A work of art that was baked with a lot of love, clearly worthy of gold.
Client / ManufacturerDesigner
Laib und Seele Bäckerei / Konditorei
Ahlen, DE