Laihao-YuSheng

Branding

We chose the "Sound of Taiwan’ and the "Taiwanese local elements" as our core inspiration, and extended the brand concept to the design. As an island country with various colonial experiences in the past, Taiwan has a rich cultural diversity and level of tolerance. Therefore, we convey the daily atmosphere and the cultural connotation of the Taiwanese people through the scenery of local streets and alleys. Meanwhile, we adopted vinyl records, audiotapes, music waves, etc. as visual elements to present the vitality of the traditional customs through modern design techniques and create the most innovative Taiwanese cultural symbols.