LAMY x PB 0110 Accessories
Accessories for writing instruments
LAMY is a family-owned company that has consistently pursued a design strategy since 1966 and manufactures its products at its headquarters in Germany. In 2016, LAMY introduced the "Mission Thinking Tools" to contextually position the brand and explore new related segments. PB 0110, a German bag and accessories brand, was invited to collaborate to take a comprehensive look at the accessories segment - from market research and product development to online presence and communication. The result is an initial collection of 12 products that harmonise in design and quality with all LAMY writing instruments and embody the essence of the mission.
iF Gold Statement
Lamy is applying the same high standards of design and craftsmanship for which their pens are renowned to a new series of leather accessories. In an age of outsourcing and margin trimming, it is wonderful to see a manufacturer show such commitment to the values that made them successful.
Date of Launch
2022
Development Time
more than 24 Month
Target Regions
Australia / Oceania, Europe, North America, South America, Africa, Asia
Target Groups
Consumers / Users