LANEIGE Neo Cushion
Cosmetics packaging
Laneige’s New Cushion Foundation packaging was developed by Amore Pacific’s design team, whose design puts emotional appeal front and center. The form of the cosmetics compact stays true to its function, a simple rounded square shape. The compact's top and bottom connect seamlessly, offering a good grip and positive feeling when held. The prior version was difficult to refill whereas the redesign allows the user to insert the refill using just one hand with a turn and a click. The new packaging also keeps decorative elements such as printing, foil stamping, and vapor deposition to a minimum, which makes the recycling of the plastic container much more environmental.
Date of Launch
2020
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User