LANEIGE Neo Foundation
Cosmetics packaging
Laneige Neo Foundation is part of the Neo Cushion line, launched last year. Unlike the existing uniform and typical cosmetic package, it is made to minimize unnecessary decorative features and emphasize practicality and purpose with its object-inspired design. Aimed at consumers in their 20s to 30s with strong aesthetic sensibilities, Amore devoted a great deal of effort to improving the haptic quality not generally experienced when opening a package. Attention was paid to the design of the product's appearance, inside and out, by applying a simple cylindrical shape, highlighting the essence of the product.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User