Laneige water bank
Skincare product packaging
Laneige Water Bank Advanced line, which is designed as an object that goes beyond a simple packaging concept, looks great in any setting and conveys an aesthetic value while adding value to everyday life. Amore established a new design language called “Objectified,” introducing an innovative and bold change that exudes a high degree of individuality and aesthetic sensibility to appeal to consumers in their 20s and 30s. Amore closely studied their customers’ lifestyles to create a container design that would appeal to their young target group. Laneige’s new design beautifully balances lifestyle and living space.
Date of Launch
2022
Development Time
13 - 24 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User