Laneige water bank
Laneige water bank
Laneige water bank
Laneige water bank
Laneige water bank
Laneige water bank
Laneige water bank
Laneige water bank
Laneige water bank
Laneige water bank
Laneige water bank
Laneige water bank
2022

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Laneige water bank

Skincare product packaging

Amore Pacific

Laneige Water Bank Advanced line, which is designed as an object that goes beyond a simple packaging concept, looks great in any setting and conveys an aesthetic value while adding value to everyday life. Amore established a new design language called “Objectified,” introducing an innovative and bold change that exudes a high degree of individuality and aesthetic sensibility to appeal to consumers in their 20s and 30s. Amore closely studied their customers’ lifestyles to create a container design that would appeal to their young target group. Laneige’s new design beautifully balances lifestyle and living space.

Client / Manufacturer
Amore Pacific

Amore Pacific

Seoul, KR
Designer
Amore Pacific

Amore Pacific

Seoul, KR

Cloudandco

Seoul, KR
Date of Launch
2022
Development Time
13 - 24 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User

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