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Lange Fahrt
Lange Fahrt
2013

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Mercedes-Benz Vertrieb Deutschland

The great advantage of the fuel-efficient BlueEFFICIENCY technologies: getting further with less refueling. How can this benefit be communicated online with an original idea? By utilizing the user’s natural “scrolling behavior”: while he is scrolling down, the new C-Class accompanies him to the end of the content. But the journey isn’t over just yet – thanks to BlueEFFICIENCY the new C-Class gets further than expected.

JURY STATEMENT

Digital Media - selected by Conrad Caine Beautiful interpretation for the Mercedes Benz low-emission cars' reduced fuel consumption.

Client / Manufacturer
Mercedes-Benz Vertrieb Deutschland

Mercedes-Benz Vertrieb Deutschland

Berlin, DE
Design
Elephant Seven

Elephant Seven

Hamburg, DE

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