LANGJIU ESTATE Day and Night
Spirits and liquor packaging
Sichuan Langjiu Co., Ltd.
"Langjiu Estate Day and Night" is a commemorative liquor, aiming to promote the beautiful sceneary at Langjiu Estate. we apply for the first time "Blind Box Effect", combined with "LED Light Show", into the design for liquors to create atmosphere. The gift boxes for both liquors are identical, difference appears when turn the bottle: "Day" bottle will have white light on, and "Night" bottle the blue light."Day" uses a white frosted glass bottle, displaying the busy wine making scenes and environment at Langjiu Estate in the daytime;"Night" uses a black frosted glass bottle, displaying the beauty and dreamy atmosphere at Langjiu Estate.
Client / ManufacturerDesigner
Sichuan Langjiu Co., Ltd.
luzhou, CNLIUYU, WANGBOWEI, YUHOUJUN, WANGCHAO, RAOZHILONG
CHENGDU, CNDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users