Lavazza Classy Plus
Coffee machine
Classy Plus is designed especially for North America to offer the complete experience of Italian coffee culture – from espresso to cappuccino or latte – but also has a special filter coffee selection and an innovative double shot function to cater to the specific needs of this market. The design builds on Lavazza’s established form language in this segment – slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. Classy Plus has a big water tank and a prominent touch interface.
Date of Launch
2020
Development Time
13 - 24 months
Target Regions
North America
Target Groups
Consumer / User