Layher - a brand design with a scaffolding system

Corporate Design

As the global market leader in scaffolding systems, Layher faces an increasingly competitive environment. The goal was to further develop and unify the corporate design across all channels. At the core of this transformation is the evolution of the brand appearance—visible through bold changes that ensure its future viability. The new corporate font becomes the central design element. Like Layher’s scaffolding systems, it is modular—its key shapes are derived from the logo. It is a prime example of how a customized font, driven by a strong creative idea, can shape a brand’s visual identity and deliver a holistic design solution.

Client / Manufacturer

Wilhelm Layher GmbH & Co KG

München, DE

Design

KMS Team GmbH

München, DESimon Betsch, Alexander Geh, Milena Mayer, Nadine Nadler, Antonia Merz, Khanh Vo, Markus Sauer, Lena Barsnick