Lay's Potato Vodka
Beverage - Alcoholic
Lay’s® is a beloved American brand and the undeniable salty snack category leader. When people think of Lay’s they immediately think of potatoes and potato chips. But the brand wanted to expand consumers minds when considering Lays. We wondered, could we take an iconic brand like Lay’s and push it into new, culturally relevant territories that could break through to a consumer whose attention has become progressively harder to obtain?
Date of Launch
2021
Development Time
Confidential
Target Regions
North America
Target Groups
Consumers / Users