Lay's x Stranger Things
Experiential
The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things Upside Down. Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
Date of Launch
2022
Development Time
Confidential
Target Regions
Asia
Target Groups
Consumers / Users