LBS: the own four walls that build a smarter design

CI illustration

Mortgage lenders often have a stodgy image. They present as reputable and well-established but are conservative in their communication. In fact, however, the business of financing a home is highly emotional that involves nothing less than the task of helping people realize their dream lifestyle! The designers needed to adapt the existing corporate design system of LBS so that it would address a younger audience and add an element of fun to communications where appropriate. The solution came in the aesthetics of floor plans, which the designers transformed into illustrations of future residents. The concept can be applied to different media, transforming them from boring to hip in just a few seconds.

Client / Manufacturer

LBS Ostdeutsche Landesbausparkasse

Potsdam, DE

Design

BBDO Group Germany GmbH

Düsseldorf, DE

Peter Schmidt Group

Hamburg, DE