Le Beck's
Beverage packaging
For over 145 years, Beck's has been brewing premium beer with carefully selected ingredients and unequaled taste. To overcome both the current stagnancy of the beer market and the image problem of canned beer, Beck's decided to give its premium pils the shape it deserves: a carefully crafted beer can made with brushed aluminum and finished with multiple laser and analog engravings. Beck's have called it Le BECK's, a nod to the champagne glass look. This is a limited edition that inspires Beck's customers to associate their favorite premium pils with a new way of drinking. The limited-edition cans were unveiled on March 1st, 2018 with 5,000 carefully crafted pieces.
iF Gold Statement
The combination of a beer can with a champagne flute challenges our preconceptions about different drinks. The finish of the can reinforces the Beck's brand. The design team brings a strong concept to a well crafted final product. What an inspiring product!
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Specific sub-group: influencer, Ultra high-net-worth individuals