LE SSERAFIM 2025 S/S POP UP – THE HOT HOUSE

POP UP Store

This pop-up is a space where visitors can experience an artist's fierce attitude and passion through all five senses. It captures the quiet, private moments behind their intense performances. Unusual music video props—like melted logos, scorched blinds, and distorted furniture—are displayed alongside the artists’ personal items, revealing both the glamor of K-pop and the truth behind it. The immersive setup uses sight, touch, smell, and taste to enrich immersion. With high visitor turnout and strong media exposure, it proved both its popularity and impact. Recycled M/V sets also emphasize the group’s sustainable brand message.