LE SSERAFIM

K-pop Girl Group Brand Identity

LE SSERAFIM is a K-pop girl group produced by Source Music, a subsidiary of HYBE, a global music Label. LE SSERAFIM, girls who honestly and confidently make their way, talks about their true self that is undisturbed from the prejudice in the world. Moreover, the spirit and attitude of LE SSERAFIM are implied in the sentence, 'I'M FEARLESS'. As a blockbuster group with engaging characters and narrative, LE SSERAFIM consistently communicates with its fans. Furthermore, the behavior of how they believe in themselves and move forward fearlessly regardless of the bias and gaze in the world gives a positive influence and impression to the public.

Client / Manufacturer

SOURCE MUSIC Co.Ltd.

Seoul, KR

Design

Huskyfox

Seoul, KRDoohee Lee, Taehee Lee, Yonghyeok Shin, Heewon Kim, Eunjoo Lee, Minsoo Kang, Sohyun Kwak, Lahyeon Kim