Lederer "Ungezähmt"

Key Visual

Lederer is Nuremberg’s oldest brewery still in existence today with roots that reach back to 1468. Its distinctive crocodile trademark is also the creed of the Lederer beer brand – it is the expression of a clear stance. Like that of the crocodile, Lederer’s character is wild and untamed; the brand never follows trends or succumbs to pressure from the market. Lederer’s advertising motif expresses this fierceness: in every Lederer there is a crocodile, whose need for freedom cannot be constrained. The right beer for any nonconformist with an untamed lifestyle.

Client / Manufacturer

Tucher Bräu GmbH & Co. KG Brauereibetriebsgesellschaft

Fürth, DE

Design

Bloom GmbH

Nürnberg, DE