Lederer is Nuremberg’s oldest brewery still in existence today with roots that reach back to 1468. Its distinctive crocodile trademark is also the creed of the Lederer beer brand – it is the expression of a clear stance. Like that of the crocodile, Lederer’s character is wild and untamed; the brand never follows trends or succumbs to pressure from the market. Lederer’s advertising motif expresses this fierceness: in every Lederer there is a crocodile, whose need for freedom cannot be constrained. The right beer for any nonconformist with an untamed lifestyle.