Lee Kum Kee New Year Gift Box
Food gift box
Lee Kum Kee is a national brand with a history of more than 130 years. Kitchen sauces such as soy sauce have always had an old-fashioned brand image. 2020 is the year of the mouse in the Chinese lunar calendar. The food producer cooperated with Tmall to launch a new Chinese-style gift box. With its youth-targeted, Chinese design, the packaging design positions Lee Kum Kee to strengthen its brand image and reacher young consumers.