Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
Lee Kum Kee New Year Gift Box
2021

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Lee Kum Kee New Year Gift Box

Food gift box

Lee Kum Kee is a national brand with a history of more than 130 years. Kitchen sauces such as soy sauce have always had an old-fashioned brand image. 2020 is the year of the mouse in the Chinese lunar calendar. The food producer cooperated with Tmall to launch a new Chinese-style gift box. With its youth-targeted, Chinese design, the packaging design positions Lee Kum Kee to strengthen its brand image and reacher young consumers.

Client / Manufacturer

Lee Kum Kee

Beijing, CN
Designer

ALINE STUDIO

Beijing, CN
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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