Leica Camera
Corporate website
Leica is the brand of German Leica Camera AG, manufacturing renowned cameras, lenses and sport optics. The campaign target is to reposition the brand as less technological, more emotional, and establish it as a luxury brand among a broader audience of non-experts. The creative idea: offering users the opportunity to experience intensive moments at first-hand. Hence, on the website we tell a story: a story about intensive moments in the lives of four people. But since you can only watch the story through the eyes of the protagonists, their moments will be as intensive to you as they are to them.
